Mortgage Brain’s mobile application solution to promote brokers and mortgages products to UK consumers has taken the market by storm and become an immediate success during the first few weeks since its launch.
Thousands of consumer downloads have taken place since the app was launched mid April, with many of them being put in touch with brokers via the app’s ‘Find A Broker’ capability. The app, UKmortgages, was launched initially on the iPhone on the 16th April, and will soon be made available on the iPad and Android devices.
A first of its kind in the UK mortgage industry, UKmortgages, has been designed to support brokers’ sales channels by promoting them to consumers via next generation mobile devices and delivering free leads. In its first few weeks of availability, the app, which is available in the Apple Store, has been accessed and used over 10,000 times.
Mark Lofthouse, CEO of Mortgage Brain, comments, “The initial consumer downloads and adoption of our app, along with broker participation within our ‘Find a Broker’ function, is absolutely fantastic. “The app, being the UK’s most comprehensive mortgage search, compare and review mobile application available, is having a major impact amongst consumers.”
“The most important aspect of the app, however, is the fact that real leads are being put through to brokers at no cost to the broker. This is fantastic news for the mortgage intermediary market and reinforces the time and investment spent in developing the app, which has a primary function of supporting brokers and their new and on-going sales opportunities.”
The app, which is free of charge to consumers, includes a high level consumer facing mortgage search and selection capability -featuring broker only products -, a range of mortgage calculators, and a unique ‘Find a Broker’ facility.
All mortgage brokers who use Mortgage Brain’s mortgage sourcing systems are entitled to be promoted within the Find a Broker section, together with contact details, at no charge and all leads and enquiries will be passed on, again at no charge.
Powered by the same technology as Mortgage Brain’s award winning sourcing system – ALL NEW MortgageBrain – the new app offers intermediaries the opportunity, at no extra cost, to generate increased business levels by marketing themselves directly with financially informed, potential homebuyers, throughout the UK.
Chartered Marketer and emarketing specialist
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