Conveyancing and technology: how the two go hand in hand

The conveyancing market is booming. Proactivity levels have soared by 69% in the past four years, according to data released in July by Search Acumen, even with 11 per cent less conveyancers currently in the market. It’s becoming ever more imperative that those of us still working in the industry can cope with a heavier workload, and continue to make it a success.

As the amount of technology on offer increases, its use in different sectors grows at the same time. Technology in the conveyancing industry has improved as of late, with the rise in technology overall playing its part in enabling conveyancers to not only keep on top of their cases, but to ensure they are completed efficiently and to a high standard.

Conveyancers are, on average, now completing an extra case per week, and technology can be thanked for having a large part in this success. It can be said to be helping improve efficiency, enhancing due diligence and streamlining the processes that must be completed in the conveyancing process. But do you know everything that’s on offer to you to ensure your conveyancing career is a successful one? 

Technology and communication

Communication is incredibly important if you want the conveyancing process to run as smoothly as possible. ConveyancingBrain’s Case Tracking Guide provides an overview of the perfect method of three-way communication, between you, your client and the chosen Solicitor. The ConveyancingBrain team is also able to join in the conversation to move things along, so it can be a four-way conversation if need be.

One of the beauties of the messaging element of the case tracking is that you can also choose whether all parties or just some can see each message. On occasion it may be prudent to simply converse directly with the Solicitor without the need for the Client to view that message, thereby giving you greater control of the communication.

The Purchase Progress log on the case tracking system also shows what stage the case is currently at and helps provide confidence and information as to what activity the Solicitor is undertaking.

With all communication in one place and made simple, you can keep up with your growing workload whilst not compromising on service. The guide explains how to track your cases efficiently, with the system allowing everyone to see case updates 24/7 and alerting all parties when there is an update, request or advance in the case.

Regular updates

The brilliant thing about technology is that it means processes are now instant, and updates more frequent. ConveyancingBrain are committed to making regular updates to the system to make things easier to use and processes more simple to follow, giving you the tools you need to obtain a quote quick and easily, instruct a solicitor and complete a case.

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Automated emails and text messages (if chosen) are sent whenever a Solicitor adds a note to the Case Notes section of any ongoing cases, saving plenty of time as it means you don’t even have to log in to check your messages.

Technology also makes it easier to take on customer feedback and implement any changes to make the user journey a better and smoother one.

One change ConveyancingBrain made recently was making it possible for you to choose whether to disclose the Solicitor’s name on the quote you provide to your client. Technology allows you to choose from different options to make everyone’s conveyancing experience better.

Opportunity for more

With technology comes the ability to offer more for your customers, with the advantages for online offerings ever increasing. Downloadable guides are a handy ConveyancingBrain offering that you can use to offer additional support to your clients.

Whether it’s sharing the 10 Steps to Conveyancing with your client to help them understand the process, information to sell conveyancing to clients, or guides to help you to make the most of the system, there are plenty of free information available to ensure both you and your clients are well equipped to understand the conveyancing process.

Technology is all about making things easier

When it comes to your job, the more streamlined processes are and the easier a system is, the more likely you are to succeed. Coping with an increasing workload sounds difficult, but when you use systems at your disposal, life is made much easier.

Open All Hours – top tips for Advisers on how to win more clients (without working harder)

Whilst we all know that success comes from hard work (and perhaps a bit of luck) we also know that working smarter is often key too. However, despite this ‘always-on’ digital world that we now live in, it can often seem impossible to switch off without losing an opportunity.  So what if your business could carry on working hard for you, even when you have signed off for the day? With research showing that 85% of shoppers research online before buying* it is imperative that you are ‘open all hours’ for business to win new clients.  Online at least.

Here are our top tips on how to gain more customers, even when you are officially ‘Out of Office’.

Work smarter, not harder

Consumers today look to investigate and research when looking to make any purchase and it is no different with mortgages. With increasingly busy lives, they will typically do their research at a time to suit them – so to capture their interest, you need to ensure your website and your social channels are working even when you aren’t.

By adding interactive information and research tools such as a Mortgage Search plug-in or a Best Buy Table onto your website, users at least have an option to submit an enquiry to you, rather than simply be an uninspired visitor.

Your social channels are also live 24/7 so ensure that they carry on working for you after hours. Take the time to add content that is relevant, current and recent – there are tools, such as Buffer and Hootsuite, to help you schedule social media posts that can be published at times when your potential clients are more likely to be active (and you have switched off for the evening).

 

Get recommended

An influencer engagement survey found that over 90% of consumer’s trust recommendations from friends and family more than any other form of marketing, and 70% said they trusted consumer opinions posted online.

Provide an excellent and honest service that brings results for your clients, and they are far more likely to recommend you to family and friends.

Why not take the plunge and ask your clients to provide written recommendations that you can add to the content on your website or post on social media. These short recommendations will continue to work for you for many months to come and speak volumes about you and your services.

 

Achieve 5-star reviews

As well as recommendations, you could also ask clients to review your services – the trick is to make the process simple and easy to do so. You could send them a follow-up email thanking them for their business and at the same time ask them to provide a review? There are several ways of doing this:

  1. Reviews given on your Google Listing not only appear on your Google Business Page (easy to set up if you don’t have one) but they also appear against your business record in Google searches:

Ask for reviews on your Facebook page if you have one. Look at this recent search for ‘mortgage adviser’ – which one would you select? A customer will probably consider locality and take note of the star rating and may potentially make a choice based on the highest ratings and/or number of reviews.

  1. On receipt of unprompted feedback or thanks from a client, ask if you can publish what they have written. Most people are delighted to see their name and words ‘in print’.

facebook reviews

Prove your brilliance

As good as customer reviews, testimonials and recommendations can be, many potential clients will also be interested in what you have done for other people in similar situations. Including case studies on your website can open your business up to more clients, as you not only tell them how good other people think your service is, but it also helps to explain exactly how you have solved challenges and issues that may have arisen during the process.

You don’t need to use any names in the case studies, just explain clearly and concisely exactly what the problem was or what situation the client came to you with, what you did to get them the best deal and what the successful outcome was. It provides yet more evidence as to why people should choose you as their Adviser.

 

Perfect your pitch

When a potential client does find you, providing them solid advice there and then will help them to conclude that you are the Adviser for them! Show your expertise, share your knowledge and give them all they need to come to an informed decision.

All clients are different, and as you know will have a varied amount of knowledge about the mortgage process and the advice available. So as long as you use your experience to make them feel comfortable talking to you and putting their trust in you, growing your client base should become second nature.

 

Use technology to your advantage

An ever-growing client base requires management and consistency. Taking advantage of technology to store all your client’s data securely and reduce paper-work to a minimum will save time, both for you and for your client.  Your client will expect you to have the latest information at your figure tips to provide information on products relevant to them and their situation, so be ready to do.

Clients will also be relying on your efficiency, and using mortgage technology can enable you to demonstrate that you are indeed very capable, whilst you remain compliant throughout the whole mortgage advice process. It will also save time with limited need for paperwork as your records are largely entered online.

However, with 65% of consumers citing a fear of their personal information being hacked, you need to demonstrate that your clients’ data is both secure and protected – at all times. If you use a secure system such as the Key, not only will you be able to manage the whole sales process compliantly and with little effort, the associated Client Portal will allow both you and your client to securely message and exchange documents. Not forgetting you can now present an online Fact Find form to your client which they can complete at their leisure, and you have no need to re-key the information as it synchs seamlessly back to the Key.

laptop

Get out there!

So now you have set up your website and social channels to showcase your business and handle incoming enquiries (pull marketing), you may still need to get out there and promote yourself (push marketing). It doesn’t take long to craft an email to send to your database of potential customers. Let your prospects know you are open for business, send them your latest review or recommendation and perhaps provide news of a new fixed rate product, not forgetting to highlight your relevant services. With £35bn of mortgage loans expiring in the next 2 months+ there is huge potential to grab a slice of the market.

Spending time on expanding your presence both online and offline holds the key to obtaining more clients – even when you are ‘out of office’.

We do hope these tips will help to ensure your business is ‘Open all Hours’ – without working even harder than you already do.  Good luck!

 

Sources:

+ CACI

*Retailing Today

◊ PwC, Total Retail 2017