It can be tempting to start winding down in the lead up to Christmas, however, your business won’t thank you for it if you do. As tempting as it may be to check out for Christmas, there’s still plenty of work to be done, and also a plethora of leads that you can acquire!
Even when you’re not sitting in your office this Christmas, or in front of your computer screen, you can still be effective in generating leads. And no, it’s not magic – here are some tips to guide you through a Christmas period of productivity, even when you’re in front of the fire with a mince pie in hand – you’ve just got to put in some work before you can put your feet up!
Automation is here, bringing good cheer!
Live Chat applications continue to be a big hit in the digital world. They can offer you the great power to fully automate website processes. Chat bots are there to automatically engage with any messages you receive, again, meaning you don’t have to actually be there in person all the time.
Add a live chat to your website – you can even customise the message on each page of your website so that you can get people to ask specific questions based on what they’re seeing on that page – there will be a reason as to why they navigated there in the first place.
The bot can then gather the initial information from the customer, which can then be passed over to you or one of your team to provide the most adequate support. It also saves you from having conversations with people who may not be looking for exactly what you offer, which is why we have this on our website.
Make tweaks to your homepage
Put yourself in the shoes of someone who has just landed on your website and ask yourself: is it clear what we do, is it clear what we can offer them, and have we made it easy for them to get in touch?
Take advantage of easy-to-use plug-ins, like the ones we offer, and position yourself as a credible and modern professional adviser. Our plug-ins ask only basic questions, which means visitors are more likely to fill in the form – an easy way to generate leads without having to have an initial conversation! Plus you’ll receive those leads encrypted (so no security issues) and if you use The Key, our compliance and CRM system, they’ll go directly into the system, so no rekeying.
Wait, there’s more! Our guide to gaining more leads for Christmas would not be complete without yet another easy-to-use option – our very own UKMortgages! The completely free-to-use, lead generation suite is compiled of a consumer-facing mortgage calculator & adviser search app, a website and an Amazon Echo Skill. This state-of-the-art mortgage tool offers a fantastic way for customers to get in touch with your business at any time.
Set up advertising
If you’re happy to spend money on advertising, this is another great way to get leads without having to go out yourself to get them. There are plenty of different types of ads, so it’s important to know what platform will be the most benefit to your business – be it Google, Facebook or LinkedIn. A few questions that will help you make the right decision are as follows:
- What platform your target audience is on?
- Which products you could potentially sell to them?
- What they’re interested in?
- How you can address them to turn them into paying customers?
There are different types of ads depending on what your goal is and how far along the sales funnel the people you’re targeting are. You will want to run a mixture of brand awareness, consideration, and conversion ads – these can be set up to run even when you’re not in the office.
Upfront effort for some long-term returns
As you can see, you don’t have to be putting in the backbreaking effort every single day to increase your leads. You’ll have to spend a bit of time setting processes up and putting the wheels in motion initially. But, if done correctly, these processes can then run efficiently with little tweaking needed. This all means more time for you to spend with your family this festive season, and you can’t say no to that!
Wishing you a wonderful festive period and many hours with your feet up in front of the fire with a mince pie in hand.