Category Archives: UKMortgages

Your guide to a summer of leads

We know, the smell of BBQ and freshly cut grass during the warmer months can make you want to sit back and let the summer float by. But remember, there’s still plenty of time for you to fill this season with a plethora of leads.

Whether you’re in the office or by the pool this summer, you can continue to generate leads by using some new tools and following a few of our handy tips. Your lead generation can turn into a real scorcher this summer with a little help from Mortgage Brain.

MortgageBrain B2C

Let’s start with your website. When generating leads, it’s important to consider how it looks, how mobile-friendly it is and how smart it is. That’s where MortgageBrain B2C comes in. Our professionally administered service dedicated to creating new or perfecting existing websites can aid in customising the look of your digital presence to increase the likelihood of lead generation.

This service not only allows a full integration of mortgage calculators, useful plugins but streamlines the process through online retrieval of any leads gained through the site. This allows for all leads to link directly to our own CRM system so the whole process becomes streamlined and easy to use. Generating leads has never been so easy.

Social media ads

The successes that have come for businesses by using Facebook, Twitter or LinkedIn ads are numerous. These ads allow you to create a custom audience of people you may wish to target. However, you always need to take into account where your audience is and who they are. You don’t want to be pushing Facebook ads when the majority of your audience is on Twitter. That’s why it’s important to ask yourself the following questions:

  • What platform your target audience is on?
  • Which products do you want to sell to them?
  • What are their interests?

Having a strong grasp of your target audience will most likely decrease your spend on advertising and give you the best results in terms of leads.

Learn more about Google Adwords

If you’ve got funds to focus on advertising, then Google Adwords may just be the perfect option for you in maximising your leads. The myriad of ads that Google offer will really allow you to hone in on who and where you want to target.

Understanding the purpose of the different types of ads will certainly help in passively gaining leads through Google’s advertising system. You goals can all be met depending on how far along the sales funnel your targets are going to be. It would definitely be our advice to continuously run a series of ads i.e. brand awareness, consideration, and conversion. Once these ads are in place, they can continue to run even when you’re out of office.

UKMortgages

Wait, there’s more! Our guide to a summer of leads would not be complete without yet another easy-to-use option – UKMortgages. Our very own, and completely free-to-use, lead generation suite is compiled of a consumer-facing mortgage calculator & adviser search app, a website and an Amazon Echo Skill. The UKMortgages service is only for those customers that are already using our sourcing systems so make sure you sign up today so you can really reap the benefits. This Swiss-army mortgage tool offers a fantastic way for customers to get in touch with your business at any time. Just be sure that your business details are all available by filling in all appropriate information on our website.

So, once all these lead generators are put in place, you can really begin to enjoy the summer. Feel at ease knowing that even when the workday is done and you’re at home basking in the good weather, the leads will keep coming in. From everyone at Mortgage Brain, have a fantastic summer!

UKMortgages – a helping hand for first-time buyers

There’s no doubt. Life is hard for first-time buyers (FTBs). Trying to get on the property ladder in an age of sluggish wage rises, rising property prices, and a tightening of the rules around the approval of mortgages means that FTBs must work hard to find a Lender to support them.

That’s a daunting prospect. So where do they start? We developed UKMortgages to help FTBs kick-off the process by finding an adviser who is local to them, and who has the resources to match them with a suitable Lender.

A free service for FTB or BTL owners

It’s a free service that anyone can use – FTB or seasoned BTL owner. Available via a website, as an app available from Apple or Android app stores, or as an Amazon Skill, UKMortgages gives FTBs a great starting point. With a built-in mortgage calculator and a simple postcode search that presents them with a list of local advisers, they quickly have a wealth of knowledge available to them.

Of course, this has great benefits for advisers too. Mortgage Brain sourcing customers get the opportunity to have a free listing on UKMortgages. And why wouldn’t they when the app has been started 1.7m times? Who doesn’t want free leads? It takes advisers just a couple of minutes to enter their details so that they appear in searches online, on apps or through Amazon Echo. They just sit back and let the leads come to them.

So UKMortgages is a win-win situation. FTBs have a first port of call giving them hundreds of advisers and lots of information at their fingertips and advisers get leads for free. What’s not to like?

Your digital summer

Jetting off on an airplane to somewhere tropical this summer? Or, perhaps, you’re heading somewhere closer to home here in sunny England. Whatever your plans, many of you will want to make sure you’re still there for your customers, if they need you – even if that’s from a beach or whilst sunning yourself by a swimming pool!

Luckily, we’ve got you covered – not only with our products, but with some top digital tips, too.

Make sure your business is listed on UKMortgages

Summer is a popular time to move house so plenty of people will be in need of your professional help. If you are a Mortgage Brain sourcing user, you can list your business on UKMortgages, our free lead generation suite for brokers, and help local customers to find your firm’s details and get in touch.

All you need to do is to provide your details on our website and you’ll be good to go.

ariel homes

Source any time, any place…

MortgageBrain Anywhere is our online, whole of market sourcing system. It provides total flexibility, allowing you to source mortgages for your clients anytime, anywhere from any PC, tablet or laptop, you just need an internet connection. Products are updated automatically and there is no need to download anything.

You don’t even need to be on the same device each time you log in, either. MortgageBrain Anywhere is exactly that: anywhere! You can start a case on your computer at work, and continue it later on your iPad or tablet, which is helpful when you’re going away on holiday and don’t have access to your laptop or PC.

If you’re not yet a MortgageBrain Anywhere customer, you can get your hands on a 30-day free trial and see what you think.

Keep in step with your clients whilst away

It’s not just you who will be thinking about how you can tie up all the loose ends before going away. We can also help your clients get things in order so that they can enjoy more of their summer.

The Key Client Portal is part of our digital customer journey offering and was designed with a better customer experience in mind, to ensure efficient communication and information exchange between you and your client.

The main benefit of your clients using the Client Portal is its time-saving ability. The Portal’s Fact Find functionality enables your clients to input their own data – with 24-hour access so they can do it at a time most convenient to them. This means you can collect data on your clients without having to organise a meeting to gather this information – handy if either of you have a holiday booked during this time!

Client Portal

You can try the Key free for 30 days here if you don’t use it already, and we have plenty more benefits outlined for both you and your clients with regards to the Client Portal on our dedicated page.

Social media savvy?

You may be going on holiday, but your business doesn’t need to take a break! Social media is a fantastic – plus simple – way to generate potential leads and raise brand awareness even when you’re not in the office.

If you have a Facebook page, spend some time before you go away scheduling in posts. For those of you who use Twitter or LinkedIn, there are plenty of scheduling platforms around that you can use – take a look at Buffer, Hootsuite and Hubspot, amongst others.

During the summer months, it’s also preferable to share even more value-adding content such as light-hearted articles or tips that people will find interesting – anything that adds value to your followers. This is likely to gain you an engaged audience, which, if they’re in your target audience, means they may be more likely to consider your services because they have a great impression of you from social media.

In summary – enjoy your summer

So, that’s your digital summer in a nutshell! If you have any other tips about how you manage your business whilst you are away, or any other features of our systems that are helpful during the holiday season, make sure you share them by tweeting us!