How to engage with website visitors to turn them into customers

Whether you consider yourself technically savvy or not, having a website in this day and age is not only key to generating new business but expected. It is the first thing that any prospective client will look for even if it is just for your contact details. Your website however is so much more, it is effectively your shop window; as the ‘shoppers’ peruse your site, wouldn’t it be great if they were to see something that captured their attention, kept it, and offered them something that they simply couldn’t resist. Surely you would like that website to be yours.

There are several steps you can take to make your website stand out from the crowd, as well as ensure you are promoting yourself as well as you can against your competition.

So, why is a website so important?

Your website presents your business online to the world. It is vital that you have a professional-looking regularly updated website to attract your website visitors, therefore potential customers.

People visiting a poorly designed website that takes a while to load are likely to go straight back to the search engine and choose someone else – and this is the last thing you want when business and new customers are so important.

Keep it simple

Your website could be your most lucrative marketing tool, so you should take several things into consideration when thinking about its design – or explaining to someone what type of website that you want.

A clean, straight-forward template is one of the first steps to ensure your website is a winning one. People don’t like clutter; they like to go onto a website and be able to instantly and intuitively know how to navigate to the information they require.

If your website has too many menus and a lot of text on the home page, it will be sure to put people off. Your homepage sells your business, and the menu should only include pages that offer useful information about your services that will help visitors learn about your services and you who are.


Websites
 Think about the add-ons

Providing general information about your services is vital, but it’s also highly beneficial to include additional tools to offer your visitors an opportunity to get engaged with your website. Broadly speaking, the more engaged your visitors are, the more likely they are to convert into paying customers.

Interactive Mortgage Search plug-in and the Best Buy Tables allow you to position yourself to your audience as a more credible and modern professional adviser and differentiate your website from others. You can find out more about how plug-ins work here.

These sort of plug-ins can also encourage visitors to fill in an enquiry form, so they become lead generators. You can then receive the visitors’ contact details in an encrypted email, so that all personal details remain secure. If you were to use Mortgage Brain’s plug-in and Best Buy Tables, then enquiries are pre-populated into the Key, our CRM system so that the leads form part of your usual compliant sales process.

Both of Mortgage Brain’s plug-ins are also mobile-friendly, so they will look and work well on any website being viewed on different devices, from a PC to a smartphone.

Get social

When people are looking for a service, many may turn to social media to get a feel for the company and see what they are posting. So adding buttons that link to your social media profiles on your website will allow people to quickly find you.

You must however be sure to keep your social media accounts regularly updated. Visitors are likely to be put off by a Twitter page that hasn’t seen any activity for several months, or a Facebook page with hardly any information about your business or what you do. Make sure you are posting content onto your pages or accounts each week to keep them fresh and engaging.

The perfect website?

A website doesn’t have to be perfect to convert customers. It just needs to be smart, efficient, and straight-to-the-point, preferably with add-ons such as our mobile-friendly plug-ins to give your visitors as reason to stay on and remember your website for long enough to encourage them to contact you and turn into paying clients.

Websites are all about capturing attention, and then engaging visitors enough to keep them there. Once you’ve cracked that, your business will start generating a lot more leads.

If you want to find out more about our MortgageBrain B2C offerings, go to the dedicated page on our website. You can also contact the team via Live Chat whilst you’re there, or tweet us if you want to find out more.

You can work SIMPLY SMARTER not harder!

More than 12 UK dates to choose from – BOOK NOW!

Our new FREE seminar series starts in September, offering you the chance to work SIMPLY SMARTER, following on from our successful seminars earlier this year.

Promoting ‘The 5 Essentials of Mortgage Marketing‘ – you’ll discover new sales tools to essentially boost your business and brand YOU!

Take a fresh look at our MortgageBrain B2Cinsight’ Websites and the sourcing tools of ALL NEW MortgageBrain to make your business simply smarter and work harder for you.

FREE to attend

The 5 Essentials for Mortgage Marketing’ covers how you can compete and overcome challenges both personal and business to think smarter and use practical ideas and tools to your advantage. Based and themed on the best seller business book called Genius by James Bannerman this is a great free seminar to become simply smarter.

“You can find inspiration in everything and if you can’t look again.”
Paul Smith designer: quote courtesy of the Genius© book

Call our booking hotline today 0871 384 0194

Book online here

Or email our team team@mortgagebrainexpo.co.uk

Mortgage Brain extends run of ‘Working Smarter’ seminars

Following the success of its first series of ‘Working Smarter’ seminars, Mortgage Brain, the most widely used and preferred mortgage technology solutions provider, is taking to the road again to host a number of new events throughout April and May.

The half-day events, which are free to attend for all intermediaries, include ‘Working Smarter’ presentations from industry experts on how to generate new sources of income and are designed to give attendees a unique opportunity to learn how the ‘7 Steps to Mortgage Marketing’ can support and help improve business performance.

Attendees will also be given a detailed insight into Mortgage Brain’s suite of products including ALL NEW MortgageBrain for fast, accurate and multiple product sourcing, the Mortgage Trading Exchange (mte) and its innovative MortgageBrain B2C ‘Insight’ web solutions.

Mark Lofthouse, CEO of Mortgage Brain, comments, “Hundreds of brokers attended the first series of events and their feedback has been so positive that we’ve decided to hit the road again and go back on tour.

“The events have been put together to give brokers all the tools and knowledge they need to enable them to work smarter and not harder in order to promote their business to their customers and prospects; and generate better sales and income streams.”

The events are being supported by Legal & General, LV= and IFAConveyancing and are being held in various prime hotel and easy access venue locations during April and May. For further event information, including dates, venues and free booking details, visit www.mortgagebrainexpo.co.uk

Join the Mortgage Brain Linkedin group… click here

Mortgage Brain events offer secrets to success – new dates in April / May!

Mortgage Brain, the most widely used and preferred mortgage technology solutions provider, has announced the launch of a new series of ‘Working Smarter’ seminars, which will be taking place throughout the country during April & May 2012.

The half-day events, back by popular demand and free to attend for all intermediaries, have been designed to give attendees a detailed insight and a number of tips for doing more business and generating better sales.

Supported by Royal London, Legal & General, LV= and IFAConveyancing, the events will include ‘Working Smarter’ presentations on how to generate new sources of income as well as giving attendees a unique opportunity to learn how the ‘7 Steps to Mortgage Marketing’ can support and help improve business performance.

Attendees will also be given a detailed insight into Mortgage Brain’s suite of products including ALL NEW MortgageBrain for fast, accurate and multiple product sourcing, the Mortgage Trading Exchange (mte) and its innovative MortgageBrain B2C ‘insight’ web solutions.

Mark Lofthouse, CEO of Mortgage Brain, comments, “The UK mortgage market is now more challenging and complex than it has ever been and consumers’ wants and needs in the financial services arena are constantly changing. It’s crucial, therefore, for brokers to have all the tools and knowledge they need to continue to compete at the highest possible level.”

“The framework for our ‘Working Smarter’ events has been carefully put together to give brokers a unique and detailed understanding about working smarter and not harder in order to continue to promote their business to their customers and prospects, and generate better sales and income streams.

“Attendees will also be able to learn how they can earn extra commission from third party product sales and generate new sources of income as well as having the opportunity to network with peers and listen to industry speakers give an insight into the current mortgage market.”

For further event information, including dates, venues and free booking details, visit www.mortgagebrainexpo.co.uk

Join the Mortgage Brain Linkedin group… click here

Mortgage Brain events offer secrets to success

Mortgage Brain, the most widely used and preferred mortgage technology solutions provider, has announced the launch of a series of ‘Working Smarter’ seminars, which will be taking place throughout the country during March.

The half-day events, which are free to attend for all intermediaries, have been designed to give attendees a detailed insight and a number of tips for doing more business and generating better sales.

Supported by Royal London, Legal & General, LV= and IFAConveyancing, the events will include ‘Working Smarter’ presentations on how to generate new sources of income as well as giving attendees a unique opportunity to learn how the ‘7 Steps to Mortgage Marketing’ can support and help improve business performance.

Attendees will also be given a detailed insight into Mortgage Brain’s suite of products including ALL NEW MortgageBrain for fast, accurate and multiple product sourcing, the Mortgage Trading Exchange (mte) and its innovative MortgageBrain B2C ‘Insight’ web solutions.

Click here to view the full article.

Click here for further event information including dates, venues and free booking details.

Join the Mortgage Brain Linkedin group… click here

Leading the Way……. FREE Working Smarter Seminars – BOOK NOW!

Our ‘Working Smarter’ seminars are part of our FREE to attend events in over 15 locations across the UK. These must attend seminars will help you understand more about ‘Working Smarter’ and how our products can support your business.

The seminars are for all intermediaries including both Mortgage Brain and non-Mortgage Brain customers. The ‘Working Smarter’ presentations will cover MortgageBrain B2C, the new ‘insight’ web tools for better lead generation, ALL NEW MortgageBrain and Mortgage Trading Exchange (mte). It’s about generating new sources of income – Working Smarter not harder!

The ‘Working Smarter’ Seminars are being held in various prime locations across the UK during February and March 2012 and there is bound to be one near you:

Date                  .Location – Venue
28th Feb             Bromsgrove – Hilton
7th March           Newcastle – Newcastle Falcons
7th March           Bristol – Tortworth Court Four Pillars Hotel
7th March           Bradford – Cedar Court Hotel
8th March           Colchester – Stoke by Nayland Hotel
13th March         Brighton – Brighton Racecourse
13th March         Lichfield – Holiday Inn Express
13th March         Knutsford – The Mere
14th March         Kings Cross – Premier Inn
15th March         Barnsley – Tankersley Manor
20th March         Coventry – MacDonald Ansty Hall
22nd March        Plymouth – Plymouth Argyle FC
27th March         Swansea – Swansea City FC
27th March         Twickenham – Stadium Rugby House
28th March         Glasgow – Holiday Inn Express
28th March         London Stratford – Holiday Inn Express
29th March         Bournemouth – AFC Bournemouth FC

Click here to visit our website for more information.

Call us on 0871 384 0194 or click here to book your FREE place now!

Join the Mortgage Brain Linkedin group… click here

New website offers insight into lead generation

Mortgage Brain, the market leading mortgage technology solutions provider, has launched a new website for its Broker 2 Consumer ‘Insight’ product and support service range.

The new site, (www.b2c.mortgage-brain.co.uk), features a range of easily accessible product solutions and downloads designed to give brokers and IFAs all the tools and support they need to create a professional online presence and increase their sales potential by targeting consumers directly.

A host of broker and IFA specific website design solutions are available, which can be fully customised and include a number of whole-of-market mortgage calculators, Best Buy Tables and a comprehensive consumer facing mortgage sourcing capability.

The site also offers a range of lead generation website plug-ins and specialist solutions for brokers and IFA firms that already have a website as well as a free mortgage marketing e-booklet, which offers a detailed insight and a number of tips to generate better leads and sales results.

Click here to view the full article.

Join the Mortgage Brain Linkedin group… click here

Three great reasons why you need B2C!

New from MortgageBrain B2C the ‘insight’ Solutions Service enables Mortgage Brokers and IFA’s to have a professional online presence.

Embrace your potential and current customers online by using any of the ‘insight’ Tools – websites, online sourcing and best buy tables to enhance and deliver your business on the internet it’s as simple as 1-2-3.

B2C offer great prices but more importantly great service support with flexible options on what you need. We customise and make your choices easy and do all the hard work for you. You have choices to make, take the B2C options that will make your online presence more professional.

MortgageBrain B2C… helping your business work harder for you.

Click here for more information and contact details.

Join the Mortgage Brain Linkedin group… click here

Mortgage Brain launches broker website solution

Mortgage Brain, the market leading mortgage technology solutions provider, has launched a website design solution for mortgage brokers and IFAs.

The new website package, part of Mortgage Brain’s, B2C ‘Insight’ product range, gives brokers and IFAs the opportunity to create a professional and fully customised website solution, encompassing three whole-of-market mortgage calculators, Best Buy tables and a comprehensive consumer facing mortgage sourcing capability.

Designed with flexibility in mind Mortgage Brain’s website package offers a range of template designs for brokers and IFAs, which can be fully personalised and edited with personal content and corporate logos and banners. A full domain name search and purchase process, as well as site hosting, is also available.

Click here to view the full article.

Join the Mortgage Brain Linkedin group… click here