As a mortgage adviser compliance is at the very core of your business and ensuring you have a back office system that intuitively puts compliance first is an integral part of safeguarding your business. However, leading systems, such as The Key by mortgage technology expert Mortgage Brain can offer a plethora of additional benefits to your business that you may not even be aware of.
This short guide will take you through key areas to consider to maximise your sales, CRM, and case tracking platform to deliver exceptional customer service and generate business.
Be organised and get personal
Personalising your communications will increase engagement and provides an opportunity to explain any additional services your business may offer in a tailored way.
One way to achieve this is by including information that is relevant only to the recipient, for instance using a preferred ‘known by’ like Dan instead of Daniel. The Key’s letter templates include merge fields that can be inserted into your communications to give them a person-to-person feel.
Further opportunities to engage with your clients can be found through The Key’s remortgage module which ensures you never miss an opportunity to retain your customers by approaching them as they near the end of their current product rate. Once set up, the module will work to reach out to your customers at the appropriate time.
Communicate often (and effectively)
Data quickly goes out of date and if it does you risk not being able to maintain regular contact with your clients. Make sure you constantly cleanse all your data sets to avoid this and remain compliant with data protection legislation.
Using the Client Portal enables your customers to quickly and easily update their own information including email addresses and phone numbers, so you can always stay in touch which has become more important than ever in recent months where face-to-face meetings have not been possible.
Customers’ circumstances can change quickly. As they do, your clients can update their details in the Client Portal. There is no re-keying needed from you, and reduced risk of errors. Your data remains accurate, and you can spend less time making updates and more time communicating with your clients.
Segmentation and targeting
Segmenting your data into different groups helps you accurately target your messaging and deliver more relevant information that will resonate and encourage connections. An example of this could be to identify your customers who have a mortgage but have not taken out protection, enabling you to provide them with further details or capture their renewal date if they have taken a policy out elsewhere.
Segmenting your data is simple with The Key’s marketing mailshot functionality and you can use the ad-hoc reporting section to filter out applicants you wish to target, safe in the knowledge that The Key’s built-in consent manager stores customer GDPR preferences.
Want to learn more about how you can supercharge and streamline your processes?
Added benefits of using The Key for data management:
- Engineered to manage your back office compliantly
- Client Portal gives your clients the security and convenience of sharing documents, case tracking and completing the Fact Find digitally.
- Fact Find feature giving clients separate logins to add documents and personal details privately and securely without applicants 1 or 2 viewing them
- Data is securely stored and backed up online
About The Key
The Key, is a powerful CRM, back office and point of sale solution that offers an integrated compliant mortgage process, providing an adviser and their administrators with efficiencies and security. The integrated and customisable Client Portal also saves up to an hour per case by capturing information directly from the client and negating the need for re-keying details.