Give your business a boost this festive season

While you may think that now is the time to start winding down for Christmas, your business won’t thank you for it if you do. As tempting as it may be to check out for Christmas, there’s still plenty of work to be done, and also a myriad of possible leads that you can acquire with very little work.

Even when you’re not sitting in your office this Christmas, or in front ofyour computer screen, you can still be effective in generating leads. And no, it’s not magic – here are some tips to guide you through a festive period ofproductivity, even when you’re in front of the fire with a mince pie in hand –you’ve just got to put in some work before you can put your feet up!

Make tweaks to your homepage

Put yourself in the shoes of someone who has just landed on your website and ask yourself: is it clear what I do, is it clear what I can offer them, andhave I made it easy for them to get in touch with me?

If the answer is no to any of these, you may want to look at tweaking your home page and making it look more like a landing page. The best way to do this is by limiting the number of options people have when they first visit your homepage – make the call to actions clear, simple and easy to carry out. Don’t distract them with tons of options, which may mean they navigate awayfrom the homepage and, ultimately, away from your site entirely.

Populate your homepage with the top keywords for your intended audience, and don’t use too much jargon here – you want to pull them in, not put them off.

Take advantage of easy-to-use plug-ins, like the ones we offer, and position yourself as a credible and modern professional adviser. Our plug-ins ask only basic questions, which means visitors are more likely to fill in the form – an easy way to generate leads without having to have an initial conversation! Plus you’ll receive those leads encrypted (so no security issues) and if you use The Key, our compliance and CRM system, they’ll go directly into the system, so no rekeying.

Make use of automation

Chatbots, also known as Live Chat, are the next big thing and there are so many reasons as to why; the main one being that it means you can automateprocesses and prompt conversations. Chatbots are there to automatically engagewith any messages you receive, again, meaning you don’t have to actually bethere in person all the time.

Add a chatbot or live chat to your website – you can even customise the message on each page of your website so that you can get people to ask specific questions based on what they’re seeing on that page – there will be a reason as to why they navigated there in the first place.

The chatbot can then gather the initial information from the customer, which can then be passed over to you or one of your team to provide the most adequate support. It also saves you from having conversations with people who may not be looking for exactly what you offer.

With 56% of people admitting they’d rather message than talk over the phone to a business [Sprout Social] the functionality enables you tointeract with customers how they want to without spending too much time ormoney yourself.

Set up advertising

If you’re happy to spend money on advertising, this is another great way to get leads without having to go out yourself to get them. There are plenty of different types of ads, but we’re particularly focusing here on social media advertising. You’ll need to know:

  • What platform your target audience is on?
  • Which products you could potentially sell to them?
  • What they’re interested in?
  • How you can address them to turn them into paying customers?

There are different types of ads depending on what your goal is and how far along the sales funnel the people you’re targeting are. You will want torun a mixture of brand awareness, consideration, and conversion ads– these can be set up to run even when you’re not in the office.

UKMortgages

Another super-easy option is to include your business details on UKMortgages – our lead generation suite which is free to all our sourcing customers. Consisting of a consumer-facing mortgage calculator &adviser search app, a website and an Amazon Echo Skill, it provides a fantastic way for local customers to get in touch with your business, anytime, anywhere.  Make sure that your details are on for all to find, by completing the relevant information on our website.

A little time and effort now = long term gains

As you can see, you don’t have to be putting in backbreaking effort every single day to increase your leads. You’ll have to spend a bit of time setting processes up and putting the wheels in motion initially. But, if done correctly, these processes can then run efficiently with little tweaking needed. This all means more time for you to spend with your family this festive season, and you can’t say no to that!

Wishing you a wonderful festive period and many hours with your feet up in front of the fire with a mince pie in hand.

Mortgage Brain’s Christmas Wishes

With only days left to go before Christmas comes around, our CEO Mark Lofthouse outlines his industry-focused present wish list for this year.

Wish 1: Superfast broadband – especially in the UK
In the fast broadband league, the UK sit at a disappointing 19th place, according to an article published in ISP Review in June this year. South Korea lead the way, with broadband a whole 15bps faster than us here in the UK. Mark notes: “We are supposed to be one of the richest nations in the world, with one of the most advanced economies, and yet our broadband speeds are lacking. Governments keep talking about how poor the speeds are, it’s time something was done about it.”

Wish 2: Instant rule changes
Wouldn’t it be amazing that if, whenever a new set of rule was brought in, they were actually put in place instantly? Those of a certain age will remember Samantha Stevens in Bewitched, all she had to do was twitch her nose and voilà! A change would occur instantly. It would be a simpler world if rules were implemented immediately and effortlessly.

Wish 3: Honest and straightforward Advisers
A problem with the financial services industry as a whole for this third wish, following Ipsos Mori’s Veracity Index 2016, outlined the level of trust the public has in each profession and bankers finished sixth bottom. I know that mortgage advisers aren’t bankers, but the financial services industry as a whole still has an image problem. My wish is that in 2017 the FCA doesn’t have to fine a single company. A simple wish, but one which would help the industry massively.

Wish 4: Advisers taking advantage of new markets
Although the mortgage industry is buoyant at present, it won’t always be this way. At some point, the mainstream mortgage market could slow down again… it’s important to diversify now, deliver a broader service to your clients and keep competition at bay.

The protection, second charge, conveyancing and general insurance markets are a number of areas that advisers should be talking to their clients about. There are opportunities out there so don’t wait until your bread and butter work has dried up to go looking for them and deliver a more complete service now.

Wish 5: Everyone taking a step back and calming down
A straightforward request for this Christmas, whatever side of the debate you’re on, our post-Brexit world has been an uncertain one, and the imminent arrival of President Trump hasn’t done much to calm things either. That’s why my final wish is that 2017 be a calmer year, with no more major financial or political upheavals. Is that too much to ask?

A very Merry Christmas and a Happy New Year from everyone here at Mortgage Brain. Let’s hope 2017 will be able to grant Mark his wishes.