Product investment – it is not important, it is critical.

Staying ahead of the game in our market relies on listening to our customers, coming up with innovative ideas to accommodate their changing needs and different ways of thinking. Product investment is therefore crucial to our business’s evolution and offering high-end solutions.

Speaking to Introducer Today this month, our CEO Mark Lofthouse gave his thoughts on how we have retained as an industry and thought leader by ensuring that product investment remains at the top of our agenda each year:

“The technology market,” he notes, “is a particularly competitive market and the longevity and survival of many tech companies is down, quite simply, to their approach to product investment and development. Apple is the world’s largest tech company and regularly features in lists of the top ten companies in the world of any description.

“There’s one very good reason for that – it keeps bringing out new products that people want to buy. The first iPhone, the product on which the company was established, was launched ten years ago and since then they have continued to launch a range of new, innovative iPhones and along the way supported by the launch of new ‘connected’ products and devices like the iPad and Apple Watch. If Apple had lost its way and was still trying to sell the original ‘ten-year-old’ iPhone, I can pretty much guarantee that, as a company, it’d be rotten to the core by now! Blackberry and Nokia prove that point!”

While the mortgage technology market may not run on such a global scale like Apple, Mark notes that the principles remain the same:

“Any company in its sector which doesn’t listen to its customers and adapt to a changing market can’t possibly survive in the long run.

“Let me start close to home for a minute. Mortgage Brain recently celebrated its 30th birthday and we’re still as relevant now as we were 30 years ago. This is because we continually listen to our customers, invest in new products and people, and develop new and associated technology products and services to bring to the market. If we didn’t, we wouldn’t be here. Simple as that.”

As the use of technology constantly evolves, you need to ensure you can keep up with it. As Mark points out, having the resources to be able to ensure your vision and ideas become a reality – is crucial.

Mark continues: “It’s why we invest over 40% of our expenditure each year into product research and development. It’s through product development and investment in the mortgage technology market that saw the launch of the mortgage industry’s first ever sourcing system. The ability to complete and submit AIPs and Full Applications digitally and receive a lending decision in under a minute. The launch in 2012 of the industry’s first mobile App that promoted advisers to consumers and brought in new business leads.”

This kind of investment allowed us to bring the industry’s first ever iPad-based sourcing system to the table as well as the development of multi-device, online and offline, fully integrated first and second charge sourcing solutions. It was also through this same investment and development that meant mortgage advisers were able to break into new markets such as conveyancing and second charge mortgage sourcing.

But how did all these developments come about? Mark has an answer for that: “Continuous investment in people, products and services – if done properly – is much more than just bringing new products to the market for the sake of it. Done properly, product development and investment allows companies to help and support advisers through the constant regulatory and market changes.

“Interactive websites with mortgage search and selection capabilities are here and now, together with digital client portals, which enable consumers to complete online Fact Finds, and securely send and receive information and documentation – all of which is way ahead of what the large aggregators have to offer.”

So, what’s next for both the mortgage market and for us as a company?

Mark thinks that anything is possible: “Looking ahead five or more years the biggest changes will be in the way we interact with computers with voice commands taking over from keyboards, and if we go all out Sci-Fi, there’ll be holograms and human-like robots!

“Who knows where it will end? The mortgage tech industry may not work on Apple’s global scale, but it’s still investing millions in R&D to keep advisers ahead of the game in an ever-changing market. Continuous investment, therefore, isn’t important, it’s critical.”

You can read the full piece on our website here.

With your iPad you have easy access to iSourceMortgages

iSourceMortgages provides you with sourcing capabilities during the initial stage of the point-of-sale process on your iPad, ensuring access on the move. In addition to mortgage search and selection functionality, you can store details on your prospects and you can access useful calculators, graphing and analysis tools.

It costs you nothing to download iSourceMortgages on to your iPad and trial it for 30 days, after which, there will be a monthly subscription of £10.00 plus VAT.

Download iSourceMortgages on your iPad here

UKmortgages App now available on iPhone, iPad and Android devices

  • The UKs most comprehensive mortgage search application
  • Over 13,000 consumer downloads and used over 50,000 times since its launch in April
  • Mortgage calculator run over 70,000 times
  • Over 26,000 product searches conducted with over 750 ‘real leads’ delivered to mortgage brokers

UKmortgages, the UK’s most comprehensive mortgage search app, which allows consumers to search the UK mortgage market for a mortgage, compare products, and ‘find a broker’ to help them with the application process, is now available on the iPad and Android devices.

The app, initially launched on the iPhone in April, and available free-of-charge to consumers, is an incredibly powerful, fast and simple way to search through almost 10,000 mortgages available in the UK using the latest and most comprehensive mortgage product data.

Available now in the Apple Store for iPhones and iPads and in the Play Store for Android devices, UKmortgages also provides consumers with the ability, via its ‘Find a Broker’ function, to get in touch with a UK qualified mortgage broker to help answer questions and progress mortgage enquiries.

Click here to view the full article.

Mortgage Brain launches UKmortgages App for iPhone

~ The UK’s most comprehensive mortgage search application for iPhones ~

Mortgage Brain, a leading technology solutions provider for the financial services industry has launched a mobile app for the iPhone, which allows consumers to search the UK mortgage market for a mortgage, compare products, and ‘find a broker’ to help them through the application process.

The app, which is free of charge and available in the Apple Store, is an incredibly powerful, fast, and simple way to search through almost 10,000 mortgages available in the UK using the latest and most comprehensive mortgage product data.

Launched initially on the iPhone and soon to be made available on the iPad and Android devices, the app also provides consumers with the ability, via its ‘Find a Broker’ function, to get in touch with a UK qualified mortgage broker to help answer questions and progress mortgage enquiries

Click here to view the full article.

Join the Mortgage Brain Linkedin group… click here

 

Mortgage Brain launches mobile app to promote brokers

Mortgage Brain, the market leading mortgage technology solutions provider, has announced the launch of its unique mobile application solution to promote brokers and mortgage products to UK consumers.

The app, launched initially on the iPhone and soon to be made available on the iPad and Android devices, is the first of its kind in the industry and has been designed to support brokers’ sales channels and promote them to consumers via new generation mobile applications.

The app, which is free of charge to consumers,  includes a high level consumer facing mortgage search and selection capability – featuring broker only products -, a range of mortgage calculators, and a unique ‘Find a Broker’ facility.

All mortgage brokers who use Mortgage Brain’s mortgage sourcing systems are entitled to be promoted within the Find a Broker section, together with contact details, at no charge and all leads and enquiries will be passed on, again at no charge.

This unique feature provides a first of its kind opportunity for all Mortgage Brain users to be promoted on mobile technology and will enable participants to continue to meet the needs of a new generation of customers.

Click here to view the full article.

Join the Mortgage Brain Linkedin group… click here