All posts by Mortgage Brain

Source of Funds – Fighting the fraudsters

Mortgage Advisers face a balancing act when it comes to conveyancing. They want the process to be as smooth as possible for their clients so that latter enjoys a good customer experience (especially if they recommended the Solicitors). However, proving the source of funds, can become a sticking point.

Solicitors need to adhere to strict rules regarding money laundering and proving source of funds, and if the information isn’t readily available and clear, it can slow down a purchase for anyone.  

A failure to follow the rules could mean huge fines. And there’s a good reason for that. Money laundering and fraud is costly for UK businesses, citizens and the government. Costly to the tune of more than £100 billion a year, according to the National Crime Agency (NCA).

Take the case of Maria Michaela. She conned banks out of £13 million until she was arrested in January 2012. How did she do it? She would create a false identity, submit an offer for a house that was over the market value, then default on the mortgage. She did this multiple times.

Also, more recently in January 2020, the NCA took out a civil recovery order for £120,000 which was allegedly linked to Ulster loyalist paramilitary group, the UDA, in South East Antrim. Properties in this area were alleged by the NCA to have been bought with illegal proceeds such as mortgage fraud and money laundering.

Where there’s money, criminals and fraudsters will see an opportunity. So the mortgage industry is an obvious target. Research from fraud prevention service Cifas and WPI Economics in 2019 showed that in the first six months of that year mortgage application fraud by production of false documents rose by 14%. During the same period fraud by submitting altered documents rose by 32%.

Providing the proof

So, proving source of funds is a necessary burden for anyone purchasing a house and is a requirement by Solicitors in every case, in order to combat the bad boys and girls. Without proof of source, Solicitors can’t proceed and a purchase can grind to a halt.

Thankfully, there is a quick, convenient and secure way of getting this information to your Solicitor if you are using ConveyancingBrain. Just make sure that the documents are uploaded through the client’s account and there is no chance of vital documents getting lost in the post.

Imagine it, the crawl of snail mail that can take several days versus instant digital upload in seconds. And with no documents going missing. No more frustrating delays for anyone, just a nice smooth process that will help the Adviser receive more recommendations and more business. All whilst everyone is doing their bit to curb the fraudsters’ opportunity for criminal activity.

So, to help things along, all house purchasers need to understand (hopefully helped by their Adviser) that they can use any of the following to prove the source of their funds:

  • Savings – bank statements showing an accumulation of funds over the last six months.
  • Pension – a copy of a pension release document and a bank statement showing receipt from the pension company.
  • Sale of shares – a copy of the share release schedule and a copy of a bank statement showing money received from shares.
  • Sale of property – copy of a completion statement and copy of a bank statement showing money received from a Solicitor following the sale.
  • Inheritance – copy of a letter from executors stating the amount inherited and a bank statement showing the money being received.
  • Dividends from a UK company – copy of a divided certificate, a copy of the company’s accounts and a bank statement showing the money being received.
  • A Gift – a letter is required from the person making the gift. They will also need to prove the source of the funds.

And don’t forget, three-way communication between an Adviser, the client and the chosen Solicitor with ConveyancingBrain, creates a useful audit trail, saving time and reducing stress.

Sound interesting? Speak to us today on 0371 200 0655 or email support@conveyancingbrain.co.uk.

The changing shape of the UK mortgage market

What’s in store for the UK mortgage market in 2020? By the end of 2019, there was a boost in the number of buyers, sellers and house prices. With this optimistic end to the last decade, will this mean a bright future for the changing shape of the mortgage market?

Buy-to-let costs – high or low?

According to our latest BTL quarterly analysis from December 2019, there have been significant cost reductions over a three month period. Our CEO, Mark Lofthouse commented ‘there has been a continuous reduction in rates resulting in substantial price reductions particularly for five-year fixed rate products.’ But what does this mean for 2020?

Well, with the right specialist advice and support from brokers, landlords will be able to make the most of low rates in buy-to-let costs in 2020 and remain confident that they are getting the best mortgage to suit their needs.

BTL tenant demand to soar

Even in the wake of 2019’s general election and the ongoing progress in relation to Brexit, there appears to be a market lift in the BTL demand. Based on a survey by the Royal Institute for Chartered Surveyors (RICS), the number of buyer enquiries has drastically risen in January.

Based on figures from this survey, the data shows that:

  • Enquiries rose to a net balance +23% from the previous month’s +19%
  • Sales agreed gained an increase to +21% net balance.

The question is, how might these figures develop towards the end of the quarter and further into 2020?

Residential mortgages at a historic low

Based on our latest product data analysis, the UK mortgage market has seen some big cost reductions over 2019, particularly over the last five years. Based on this data, Mark Lofthouse also commented, ‘With mortgage costs down by up to 17.8% compared to January 2015, there are savings across the board that advisers are able to offer their customers. Mortgage costs remain at historic lows and forecasters are predicting that this will continue into 2020.’

Rising mortgage lending

It may come as no surprise that mortgage lending supports over 70% of housing transactions. One figure which may come as a surprise is that, according to UK Finance and Hometrack, gross mortgage lending has doubled to £268 billion between 2010 and 2020. Thanks to house price growth and rising sales, the new decade could see a continued rise in mortgage lending.

Increasing confidence

With so much to be positive about, one could argue a growing confidence in the mortgage industry during 2020. According to IMLA (Intermediary Mortgage Lenders Association), 93% of mortgage intermediaries were confident about the outlook for 2020. So when it comes to the changing shape of the UK mortgage market, we should remain optimistic.

If you’re looking to make your 2020 as successful as possible whether it be through mortgage product or criteria or affordability sourcing, multi-Lender mortgage submission or conveyancing referrals, get in touch with us today on www.mortgage-brain.co.uk or have a look at our plans to transform mortgage sourcing in 2020 here.

Love Your Customer campaign: sharing the love

February may be a short month but we know it’s going to be a big one!  We’re bringing back our favourite campaign – ‘Love Your Customer’ from last year, tying in closely with Valentine’s Day and celebrating the loyalty of our customers.

To get involved and understand more about what this fantastic campaign entails, read on and find out how we’re sharing our love customer loyalty.

The ‘Love Your Customer’ Charity Competition

Firstly, we will be running a competition from 3-13th February at 11:59 pm and the prize draw winner will be picked at random and announced on 14th February, Valentine’s Day!

You can take part in the prize draw by simply answering one multiple choice question. Then you will be automatically entered into a prize draw for £50 worth of Amazon or M&S vouchers.

With every entry made, Mortgage Brain will donate £5 to the winners’ charity of choice. The more people that take part the more money the charity receives. Don’t be afraid to share this with colleagues and friends and help spread the love.

On social media, we will be sharing the #LoveYourCustomer messages and promoting customers to share and take part in the competition to donate more money to charity. Our sales team will be visiting clients across the country throughout the month and gifting them with Thornton’s chocolates to say thank you for choosing Mortgage Brain. Check out all the activity using #LoveYourCustomer on Twitter and LinkedIn.

What more can you do for your customers?

It’s an important aspect of our culture to do the most that we can for customers. It’s important to us that you are aware of how you can use our software to support your customers compliantly, efficiently and transparently. Many of our solutions are aimed at our customer’s customer. For example, you can get the best results and inspire increased loyalty by using The Key’s Client Portal.

Customising the Client Portal to match your branding creates a professional look and feel, and will give not only an excellent first impression but a lasting impression too. Your customers want to know that they’re working with someone professional and reputable.

Using the Client Portal properly can save you up to an hour per case – and, with the average adviser completing six cases per week, that’s almost a whole day you’re saving!

It’s competitive out there, but with the right tools and by showing how much you care, you will always provide a better customer experience that you can be proud of. Whether you’re new to Mortgage Brain or a long-term customer, you all deserve a thank you because sharing is caring.

Enter our charity competition

Terms and conditions

Love Your Customer 2020

1. The closing date is midnight on 13th February 2020.

2. Only one guess per prize draw per entrant.

3. All prizes are subject to availability, and Mortgage Brain Ltd reserves the right to replace the prize with an alternative product of equal or higher value if necessary at the Promoter’s discretion. No cash alternative will be offered.

4. No purchase necessary.

5. This prize draw is only open to UK residents aged 18 years or over.

6. The winner will be selected at random after the closing date by an independent judge from all entries received. The judge’s decision is final and no correspondence will be entered into.

7. The winner will be notified by email or telephone (using the details provided at entry) within 6 weeks of the closing date. Following such notification, the winner will be required to send the Promoter full details of their postal address to which the Prize will be delivered (if applicable).

8. If the Promoter cannot: (i) contact the winner (via the details provided at the date of entry) within a reasonable period of time (to be established at the Promoter’s sole discretion); or (ii) the winner does not return details of their postal address to the Promoter within 14 days of notification that they have won the Prize, the Promoter reserves the right to re-draw a winner of the Promotion and thereafter until a winner on these terms is found.

9. Please allow 28 days for delivery of the prize. The Promoter accepts no responsibility for the prize being lost, damaged or delayed in the post.

10. Unless otherwise stated, the Promoter is Mortgage Brain Ltd, 6 The Courtyard, Buntsford Drive, Bromsgrove B60 3DJ. The details of the winner will be available six weeks after the closing date by sending a SAE to Mortgage Brain Survey Prize Draws at the above address.

11. Click here for our GDPR Privacy Policy

Love Your Customer campaign: sharing the love for customer loyalty

February may be a shorter month but we know it’s going to be a big one, as we’re bringing back our favourite campaign – #LoveYourCustomer for the second year, tying in with Valentine’s Day and celebrating everything ‘customer related’.

To get involved and understand more about what this fantastic campaign entails, read on.

Our ‘Love Your Customer’ Charity Competition

We will be running a simple multiple-choice competition from 3rd until 13th February at 11:59 pm. The winner will be picked at random and announced on 14th February, Valentine’s Day.

You can take part by simply answering a multiple choice question here. You will be automatically entered into our prize draw to potentially win £50 worth of Amazon or M&S vouchers.

With every entry made, Mortgage Brain will donate £5 to the winner’s charity of choice. The more people that take part the more money the charity receives. So please share the link to the competition: https://www.smartsurvey.co.uk/s/MortgageBrainLYC2020/  with colleagues and friends and help spread some cheer.

Gifts of Cheer

Our Corporate and Lender Account teams will be visiting our customers across the country throughout the month, gifting them with chocolates to say thank you for choosing Mortgage Brain and posting pictures on social media.  Our office-based support teams, Direct Sales and Customer Services team will also be taking part and spreading the cheer.

We will be sharing the #LoveYourCustomer messages across all our social media platforms Linkedin and Twitter, hoping to encourage competition entries and donate more money to charity.

What more can you do for your customers?

It’s an important aspect of our culture to do the most that we can for our customers. So it’s important that you can use our software to support your own customers compliantly, efficiently and transparently hence many of our solutions are created with your customer in mind. For example, you can get the best results and inspire increased loyalty by offering your customers the use of our CRM, The Key’s Client Portal.

You can customise the Client Portal to match your branding, creating a professional look and feel, which will give not only an excellent first impression of someone professional and reputable but a lasting one too.

Using the Client Portal properly can save you up to an hour per case – and, with the average adviser completing six cases per week, that’s almost a whole day you’re saving!

It’s competitive out there, but with the right tools and by offering your customers’ use of the best technology out there, you will always provide a customer experience that you can be proud of.

And finally, in the spirit of #LoveYourCustomer, whether you’re taking advantage of one of our 30-day trials, have just signed up or are a long-term customer, you all deserve a thank you because you ultimately make Mortgage Brain.

Enter our #Loveyourcustomer charity competition

Big plans for 2020

A year of integration

For mortgage advisers across the country, 2020 is set to be a momentous start to a new decade. How do we know? Because this year will kick start the integration of six of our software solutions enabling you to provide your clients with the very best and most transparent service ever.

Not only will we be bringing completely new mortgage products to you, but there will also be enhancements to our current systems. We hope you’ll agree that our plans will pack quite a punch and offer exceptional support to you and your business.

Affordability Hub – NEW

Affordability Hub is like Skyscanner for mortgage affordability – it collects information on property, income, debts and expenditure in a standard form and sends this to lender’s affordability calculators and collates the results of what a lender will potentially lend. This means that the expectations of an adviser’s customer can be correctly set.

It transforms the mortgage process by providing you with the amount a lender is prepared to lend, challenging the current process, where the lender only provides an agreement to lend based on a specific amount requested by the adviser. Affordability Hub provides you and your customer transparency of the amount of the loan that the lender is willing to lend regardless on occasion of the property value.

Currently, in a phased pilot, Affordability Hub will be released in 2020 as a complementary addition to customers already using either one of our product sourcing systems – MortgageBrain Classic and MortgageBrain Anywhere –  or criteria sourcing, Criteria Hub.

Criteria Hub

Criteria Hub, the google for mortgage criteria, uses groundbreaking technology to help you quickly and efficiently match the needs of your customers with those of the Lenders. For example, if a client was bankrupted three years ago, has Japanese knotweed in the garden or has child maintenance or state benefits, the system brings up which lenders will lend and what their criteria is. Criteria Hub also provides details of the criteria used by advisers to Lenders and, with this insight, Lenders are able to design and fine-tune their products to better meet adviser needs.

Those who use Criteria Hub will be the first to enjoy complimentary use of Affordability Hub when launched and in only a few months, Criteria Hub’s integration with MortgageBrain Classic andMortgageBrain Anywhere will be released.

 Lendex – NEW

Along with Affordability Hub, we are releasing another system in 2020, Lendex, now also in a phased pilot, promises to make mortgage application and submission more efficient and compliant in 2020. This flexible online solution means you get decisions direct from Lenders in under a minute.

There is no need to log into individual Lender websites. Lendex submits AIPs and FMAs directly to all participating Lenders’ back office systems with just one log-in needed, letting you submit and complete applications, then track all outstanding cases from one screen.

Just when you thought the release of this innovative software was enough, we’ve added even more integration. Lendex, when fully launched, will integrate seamlessly with Mortgage Brain’s CRM system, The Key, and with our sourcing solutions, MortgageBrain Classic and MortgageBrain Anywhere and will be free for Mortgage Brain users. However, Lendex will also be available as a stand-alone solution, so everyone can experience the benefits:

MortgageBrain Classic and MortgageBrain Anywhere

2020 really is the year of integration and MortgageBrain Classic and MortgageBrain Anywhere, our offline and online product sourcing solutions already integrated with The Key, and its client portal will also see an integration with Criteria Hub, Affordability Hub and Lendex.

Opening the door with The Key

We’re continuing to cement ourselves as the go-to one-stop shop for the entire mortgaging process. If you haven’t guessed already, integration of all our systems really is at the heart of it and we cannot finish without passing comment on our powerful back office., CRM and point of sale system with a customisable online Client PortalThe Key.

Incorporating a digital Fact Find that offers single data entry, full compliance, lead generation capture, reports and multiple integrations for the full mortgage process, in 2020, you will also enjoy integration enhancements with ConveyancingBrain – the clever way to earn from conveyancing. We’re not stopping there though. Following a successful pilot, the integration with Lendex will also commence.

You’ll be spoiled for choice of the solutions we have to offer. Get in contact with us today on 0208 665 3289 to see product demos before you sign up or to make any enquiry. If you need more of a guided tour of our products then feel free to sign up to a webinar or access all the free videos on our website.

Make sure you take full advantage of our free 30-day trials available with all licenced products, connect with our helpful colleagues and find out what these dynamic solutions can do for your business.

Gift your business with leads this Christmas

It can be tempting to start winding down in the lead up to Christmas, however, your business won’t thank you for it if you do. As tempting as it may be to check out for Christmas, there’s still plenty of work to be done, and also a plethora of leads that you can acquire!

Even when you’re not sitting in your office this Christmas, or in front of your computer screen, you can still be effective in generating leads. And no, it’s not magic – here are some tips to guide you through a Christmas period of productivity, even when you’re in front of the fire with a mince pie in hand – you’ve just got to put in some work before you can put your feet up!

Automation is here, bringing good cheer!

Live Chat applications continue to be a big hit in the digital world. They can offer you the great power to fully automate website processes. Chat bots are there to automatically engage with any messages you receive, again, meaning you don’t have to actually be there in person all the time.

Add a live chat to your website – you can even customise the message on each page of your website so that you can get people to ask specific questions based on what they’re seeing on that page – there will be a reason as to why they navigated there in the first place.

The bot can then gather the initial information from the customer, which can then be passed over to you or one of your team to provide the most adequate support. It also saves you from having conversations with people who may not be looking for exactly what you offer, which is why we have this on our website.

 Make tweaks to your homepage

Put yourself in the shoes of someone who has just landed on your website and ask yourself: is it clear what we do, is it clear what we can offer them, and have we made it easy for them to get in touch?

Take advantage of easy-to-use plug-ins, like the ones we offer, and position yourself as a credible and modern professional adviser. Our plug-ins ask only basic questions, which means visitors are more likely to fill in the form – an easy way to generate leads without having to have an initial conversation! Plus you’ll receive those leads encrypted (so no security issues) and if you use The Key, our compliance and CRM system, they’ll go directly into the system, so no rekeying.

UKMortgages

Wait, there’s more! Our guide to gaining more leads for Christmas would not be complete without yet another easy-to-use option – our very own UKMortgages! The completely free-to-use, lead generation suite is compiled of a consumer-facing mortgage calculator & adviser search app, a website and an Amazon Echo Skill. This state-of-the-art mortgage tool offers a fantastic way for customers to get in touch with your business at any time.

Set up advertising

If you’re happy to spend money on advertising, this is another great way to get leads without having to go out yourself to get them. There are plenty of different types of ads, so it’s important to know what platform will be the most benefit to your business – be it Google, Facebook or LinkedIn. A few questions that will help you make the right decision are as follows:

  • What platform your target audience is on?
  • Which products you could potentially sell to them?
  • What they’re interested in?
  • How you can address them to turn them into paying customers?

There are different types of ads depending on what your goal is and how far along the sales funnel the people you’re targeting are. You will want to run a mixture of brand awareness, consideration, and conversion ads – these can be set up to run even when you’re not in the office.

Upfront effort for some long-term returns

As you can see, you don’t have to be putting in the backbreaking effort every single day to increase your leads. You’ll have to spend a bit of time setting processes up and putting the wheels in motion initially. But, if done correctly, these processes can then run efficiently with little tweaking needed. This all means more time for you to spend with your family this festive season, and you can’t say no to that!

Wishing you a wonderful festive period and many hours with your feet up in front of the fire with a mince pie in hand.

Affordability Hub: the benefits and how it works

Due to pilot in Q4 2019, we are pleased to welcome a new member of the Mortgage Brain proposition family – Affordability Hub. Dubbed the ‘Skyscanner’ for mortgage affordability, this revolutionary mortgage solution system collects information on property, income, debts and expenditure in a standard form and sends it all to lenders affordability calculators and then delivers the information back to Affordability Hub. However, the benefits of using Affordability Hub don’t stop there.

A complimentary addition

Customers of Mortgage Brain’s sourcing systems MortgageBrain Classic or MortgageBrain Anywhere and Criteria Hub, will be able to enjoy our new addition at no extra cost.

How it works

The simple purpose of Affordability Hub is to support the mortgage adviser at the outset so that their customers have full knowledge of their options. Our new system will provide the maximum lending amounts either for a specific property or based on a customer’s circumstances with the results being returned within a minute. The collated results are provided that show the amount each Lender is prepared to lend rather than whether they will simply lend the amount requested. This gives you and your clients, total transparency and helps the customer understand the range of mortgage options available to them.  If we want to get into the all-important details, it uses a comprehensive standard question set which, in turn, is used to populate a Lender’s affordability calculators.

Total transparency

Affordability Hub provides total transparency of all the requirements which has been ignored by the Lenders’ affordability calculator and any assumptions that the platform has made. Our new system goes further by giving clear indications of what expenditures and incomes were accepted and ignored for each Lender.

Comprehensive records

The benefits of using Affordability Hub continues transforming the mortgage process with the ability to re-run an existing application with complete version tracking in addition to comprehensive compliance records to support any advice given. It’s sourcing heaven at its best.

Make sure you keep a close eye on our Affordability Hub webpage for all updates relating to its full integration with Criteria Hub and MortgageBrain Classic and MortgageBrain Anywhere due in 2020. This is the ideal product for enhancing the entire mortgage process by delivering better and more comprehensive information.

When used in tandem with our full mortgage sourcing product portfolio, Affordability Hub will be, like we always say, a no brainer! An adviser with affordability, criteria and product-based sourcing in their arsenal will be able to provide their clients with the best advice and most transparent service on the market.

Anywhere, Anytime: Top tips for using Mortgage Brain’s latest generation online first and second charge sourcing system

MortgageBrain Anywhere is our online first and second charge sourcing system. It simultaneously allows you to source mortgages for your client whilst offering total flexibility to do so anywhere, anytime. Whether you’re on a PC, tablet or laptop, MortgageBrain Anywhere gives you the capability to perform your tasks as long as you have internet access.

This is one system where you don’t need to be on the same device each time you log in. When we say MortgageBrain Anywhere we mean it. You can start a case on your computer in the office, and continue it later on your tablet or iPad, which is particularly useful when you’re off on your holidays and don’t have access to work PC.

If you’re not yet a MortgageBrain Anywhere customer or are unfamiliar with the process, this is the place for you to gain a few top tips to become an expert in no time. By the time you’ve finished, you’ll be more than ready to sign up, log in and get started.

Source on second-charge products and compare to remortgage products

Our sourcing system can allow you to demonstrate to a client whether remortgaging is a viable option or if it would be more beneficial to borrow additional funds on a second charge. It may seem like a complicated process but with MortgageBrain Anywhere it really isn’t. All that’s required of you is to:

  1. Input the information which in turn will calculate the savings in the given situation.
  2. Select compare a remortgage against second charge option.
  3. Add in your client’s existing mortgage information.
  4. Enter the property price, term and loan amount.
  5. Source remortgage products in the multiple search function.
  6. Use ‘New Search’ from the scheme list to source for second charge products.
  7. Use the ‘My Searches’ button and then ‘Compare ‘to have a clear view of the different products.

From here you will be sent to the comparison screen where you can clearly see the differences between the scenarios previously entered.

Creating multiple searches

Not only does MortgageBrain Anywhere give you the chance to source in any location with internet access, it has a host of options to really get into the nitty-gritty of what is mortgage sourcing. In this case, you are able to create multiple searches and we are more than happy to give you the steps on how to go about doing so.

If you already have a search open and wish to see another, all you have to do is select the New Search option in the bottom right of your screen. This will leave the original search in place whilst allowing you to construct another. Moving between the two, if not more, is as simple as clicking between tabs.

Bespoke mortgage schemes to fit your client’s needs

Finding the best mortgage scheme for your clients is a top priority when it comes to sourcing the right products.

By using MortgageBrain Anywhere, you can show your client a list of ‘best buy’ products that meet their needs and requirements. Our system takes into account the client’s mortgage and personal details which is aided by the standard best buy tables already integrated as a default.

When compiling such a bespoke mortgage scheme, it is vital that you include the following client details: 

  • Salary
  • DOB
  • Mortgage details

Following this, you will receive results offering the best products dependant on the criteria provided. It is important to notice that these are not general pieces of information but a table containing the ‘best buy’ options for the customer. In order to show this to them, select the option to display on the screen.

The personalisation doesn’t end there thanks to the additional filters available. As an example, you can add filters that take into account the possibility of overpaying. MortgageBrain Anywhere really is a tool perfect for getting the best for your clients.
If you’re not yet a MortgageBrain Anywhere customer, you can get your hands on a 30-day free trial and see what you think. Do you have any other tips on getting to grips with MortgageBrain Anywhere? We’d love for you to share them with us. Just send us a short tweet!

Your guide to a summer of leads

We know, the smell of BBQ and freshly cut grass during the warmer months can make you want to sit back and let the summer float by. But remember, there’s still plenty of time for you to fill this season with a plethora of leads.

Whether you’re in the office or by the pool this summer, you can continue to generate leads by using some new tools and following a few of our handy tips. Your lead generation can turn into a real scorcher this summer with a little help from Mortgage Brain.

MortgageBrain B2C

Let’s start with your website. When generating leads, it’s important to consider how it looks, how mobile-friendly it is and how smart it is. That’s where MortgageBrain B2C comes in. Our professionally administered service dedicated to creating new or perfecting existing websites can aid in customising the look of your digital presence to increase the likelihood of lead generation.

This service not only allows a full integration of mortgage calculators, useful plugins but streamlines the process through online retrieval of any leads gained through the site. This allows for all leads to link directly to our own CRM system so the whole process becomes streamlined and easy to use. Generating leads has never been so easy.

Social media ads

The successes that have come for businesses by using Facebook, Twitter or LinkedIn ads are numerous. These ads allow you to create a custom audience of people you may wish to target. However, you always need to take into account where your audience is and who they are. You don’t want to be pushing Facebook ads when the majority of your audience is on Twitter. That’s why it’s important to ask yourself the following questions:

  • What platform your target audience is on?
  • Which products do you want to sell to them?
  • What are their interests?

Having a strong grasp of your target audience will most likely decrease your spend on advertising and give you the best results in terms of leads.

Learn more about Google Adwords

If you’ve got funds to focus on advertising, then Google Adwords may just be the perfect option for you in maximising your leads. The myriad of ads that Google offer will really allow you to hone in on who and where you want to target.

Understanding the purpose of the different types of ads will certainly help in passively gaining leads through Google’s advertising system. You goals can all be met depending on how far along the sales funnel your targets are going to be. It would definitely be our advice to continuously run a series of ads i.e. brand awareness, consideration, and conversion. Once these ads are in place, they can continue to run even when you’re out of office.

UKMortgages

Wait, there’s more! Our guide to a summer of leads would not be complete without yet another easy-to-use option – UKMortgages. Our very own, and completely free-to-use, lead generation suite is compiled of a consumer-facing mortgage calculator & adviser search app, a website and an Amazon Echo Skill. The UKMortgages service is only for those customers that are already using our sourcing systems so make sure you sign up today so you can really reap the benefits. This Swiss-army mortgage tool offers a fantastic way for customers to get in touch with your business at any time. Just be sure that your business details are all available by filling in all appropriate information on our website.

So, once all these lead generators are put in place, you can really begin to enjoy the summer. Feel at ease knowing that even when the workday is done and you’re at home basking in the good weather, the leads will keep coming in. From everyone at Mortgage Brain, have a fantastic summer!