How important is a good CRM system for Mortgage Advisors?

A good CRM system

The benefits of a lead management, easy to use and professional customer relationship management (CRM) software is vital to mortgage advisors operating in the mortgage industry today.

With the use of an effective and reliable CRM software solution, mortgage advisors can quickly take advantage of many benefits offered by high-end technology. Providing your clients with an outstanding customer experience will provide you with a competitive edge against other advisors, no matter how large or small your mortgage advisory is. Having accurate customer and prospect contact information will allow you to covert leads into clients.

Here are four important factors any good CRM system will provide, allowing you to ensure you develop effective and meaningful relationships with your clients, increasing your competitive edge and profitability:

1. Managing Sales and Leads
When it comes to managing sales leads, having a CRM solution that can guide you through the conversion and retention phase is very important. Ensuring your leads are at the point of looking for a mortgage and eligible will ensure they are worth your time an effort.

A complete CRM solution will allow you to get out there and find the right customers for your business. As sales are a vital part of your company’s strategy, you cannot just wait for potential customers to come to you. By keeping track of your potential leads and by finding new ways to improve your relationship with them, your business will automatically improve.

2. Compliance
Promote compliance in all borrower communications. An effective CRM solution will help lenders demonstrate how they have met compliance. The correct technology will enable lenders to be pro-active in their compliance monitoring and the production of management information. Evidence and trails for the whole process need to be accessible for recording and audit purposes.

3. Sales Lead Tracking
An effective mortgage CRM software makes it very easy to keep all your leads in one place, allowing for easy management and hassle-free prioritising. Tracking leads and adding new customers will be simple with the introduction of a good CRM system. Leaving you to spend your time on guaranteed leads.

4. Integration with other systems
A good CRM will allow integration with other back-office systems at your company. Make sure that you can either integrate smoothly or import all information needed flawlessly.

The Key is a proven CRM system that will help increases your sales and help you ensure complete compliance control, with all of your data safely and securely backed up.

The Mortgage Advice Brokerage that has two Advisers based in their Glasgow office has been using the Key for a while. They commented “We use the full functionality of the Key to run our business back office and have now been paperless for over 6 years. This saves us a huge amount of time per case, allowing us to see more clients and look after them more efficiently. This has helped increase our turnover year on year.”

For £40 (plus VAT) per licence per month, the Key provides full integration and seamless compliance and processing and is integrated with MortgageBrain Classic or MortgageBrain Anywhere for your mortgage sourcing needs and the Mortgage Trading Exchange (MTE) for your mortgage application submission.

The Key – Keeping your business compliant and your data safe

If you’re concerned about compliance and data safety, we have a hassle-free back office compliance solution made for you.

1,000s of Advisers have already downloaded ‘the Key’ to manage their business with a compliant audit trail. With encrypted online backup, they know they’re completely covered.

Call our Sales Support team on 0871 384 0194 or Chris Brown on 07876 717912 for more information or download ‘the Key’ and take advantage of the 30 Day FREE trial. Download here